Why Automotive SEO Is Important:
1. Google is the #1 source of traffic for most websites
Most website owners would love to have Google as their number one source of traffic. After all, who wouldn’t want the largest and most popular search engine sending them hordes of visitors? However, very few websites actually achieve this feat. In fact, most sites are lucky to get a fraction of their traffic from Google.
So how can you make sure your site is one of the few that does get a large portion of its traffic from Google? The answer is simple: by optimizing your site for the search engine. This process, known as search engine optimization (SEO), is essential for any website that wants to attract visitors from Google.
Fortunately, there are plenty of resources available to help you with Automotive SEO.
Start by doing some research on the best practices for optimizing your site for Google. Then, put in the hard work required to implement those practices on your own site.
2. 95% of consumers begin their car-buying journey online
As the internet increasingly becomes a part of everyday life, more and more consumers are using it to begin their car-buying journey. A recent study found that 95% of consumers use the internet when researching their next vehicle purchase.
This trend has major implications for automotive dealerships. In order to be successful, dealerships must have a strong online presence. This means having a website that is optimized for search engines and provides potential customers with the information they are requesting.
Dealerships that don’t adapt to this changing landscape will find themselves at a competitive disadvantage. Those that do will be well-positioned to capitalize on this growing trend and increase sales.
3. Dealerships that invest in Automotive SEO are more likely to see a ROI than those who don’t
A recent study shows that dealerships that invest in Automotive Search Engine Optimization are more likely to see a return on their investment than those who don’t.
The study found that, on average, dealerships that invested in SEO saw an ROI of 15%, while those who didn’t invest in Automotive SEO only saw an ROI of 5%.
There are a number of reasons why investing in SEO can help increase sales at a dealership. First, SEO can help you get your website to rank higher in search engine results pages, which will make it more likely for potential customers to find your site.
There are a few things dealers can do to make sure their website is search engine friendly, such as using the correct keywords and phrases throughout the site, and creating a sitemap. Making sure the site is easy to navigate. If dealers take these steps, their website will be more likely to show up in search engine results pages (SERPS). Which will lead to more traffic and potential sales.
Link building: How can you build links to your automotive dealership’s website?
There are a number of ways to build links to your automotive dealership website. One effective way is to submit your website to online directories. There are many online directories catering to the automotive industry, and submitting your website will help you get noticed by potential customers. You can also obtain links from related websites by exchanging links or posting articles with a link back to your website. In addition, you can participate in online forums. Discussions related to the automotive industry, and include a link to your website in your signature line. Finally, use search engine optimization techniques to improve your website’s ranking in search engine results pages, which will also increase traffic to your site. By using these methods, you can build links that will help improve traffic and visibility for your automotive dealership website.
