Ever came across in a situation when you are not able to figure how to use a particular feature in an application? You straight to Google and type the query. A lot of times – the search engine responds to you with a video as an answer to your query. You watch it, fix the problem and wonder how a brief demo video saved you from reading articles after articles to figure out the software integration. While you may be discovering it in that moment but if you are extensively observant like me, you will notice the upload dates are often old. It signifies the software demo video is resting on digital space for quite a while. It is the importance of software demo video.
What is a Software Demo Video?
Any software company’s marketing and sales materials must include a software demo. These movies are designed to help new users learn how to use the software system without getting lost in a confusing interface and to help potential consumers rapidly comprehend the capabilities and advantages of a software. A product demo shows how a piece of software or a product functions. Salespeople use it to introduce a product, its features, and its benefits to potential buyers. A technical demo differs from a product demo. An overview of the product and the benefits it offers is given during a product demo.
What is the importance of a software demo video?
It enables the brand to more engagingly describe the features of their products. To improve their quality and draw viewers in, the demo videos may include animations, graphics, voiceover, audio-visual effects, and several other extra elements. It is a fantastic approach to demonstrate your product in use! Software demos are a very flexible marketing tool for businesses. They can bring in more new clients while fostering reasonable expectations for your platform. Additionally, they may benefit current consumers. It proves to be as much beneficial for users as it is for companies which is why it is best to hire a professional product demo video animation service provider.
Tips for best software demo videos to help you simplify your offering:
You have to think big, when you are selling a product like software. The clients vary from a simple person with little familiarity of advancing technology to professionals like founders, owners, heads of marketing, heads of sales, and other senior stakeholders. These specialists do not respond well to filler and flimsy content. When they see your sample video, they will expect it to intelligently and clearly address the issues that are bothering them. Thus you need to be simple, straightforward and helpful with your demo videos. The best software demo videos help you simplify your offering as they propose a real-world example of how the product actually resolves the client’s issue.
1. Screen-cast Software Demo Videos
The most basic style of product video demo is a screencast. Since you can record screen actions, this works well for virtual product demonstrations like software video demos. Screencasts are typically software walkthroughs that highlight the greatest features, user interface, and usability of the application. You will need a piece of software that can record and edit your screen in order to make a screencast demo; ideally, it should be able to do both. Some people might choose to do a voiceover after giving the demo, but you can narrate as you do it. Whatever the case, once you have the screen recording, all you need to do is edit it into a fluid video and check that the audio is crystal clear.
2. Animated Software Demo Videos
Animation characters and graphics are used in animated explainer videos to illustrate a product’s features and advantages while also injecting some humor and brand personality. They may employ a mix of 2D and 3D animation. Because of this, animated explainer films frequently garner higher customer interest than screencasts. In order to attract clients who are a good fit for what you’re selling, you can make them distinctive to your brand and create a story about your product. You can more effectively portray and convey the feelings of the characters in your video with animated graphics, which can also interact with the spectator.
3. Live action Software Demo Videos
Live action software demo videos are high-end. Of course, these don’t have to be live demonstrations. Instead of using animations, they are pre-recorded using real people, real settings, and real props. These are typically the most time- and money-consuming. Unless you intend to use team members, you must hire actors and make arrangements for sets and props. Live-action videos are most effective for promoting tangible goods, but you may also use them to promote intangible goods, particularly if you mix together aspects from animated films and screencasts. You could want to show off the item right with images of your actors using it, if that’s possible.
4. Whiteboard Software Demo Videos
Another dominating software demo videos type is whiteboard explainer videos. They are extremely useful for demonstrating a high-level interpretation of a product. It keeps the emphasis on main theme and delicately describe technical aspects of a software. Since whiteboard is already a perfect option to deliver intricate concepts in a fun and enjoyable way; it caters to the need of software complexity via demo videos. The doodle illustrations go along with the speaker’s words, supporting what the speaker is saying. The speech component and the whiteboard piece are typically recorded separately to make it simpler to sync the two.
Conclusion:
Software demo video is an effective sales tool that brands use to move prospective clients along the sales funnel. It aims to show potential customer the product mechanism and how to resolve their existing pain points. The research shows that before going on to the last stage of the sales funnel, 70% of potential consumers take the help of Google to find out reliable material. And what can Google love more than a video? Thus, it is where software demo videos fit in. They improve communication between you and your sales leads, allowing potential clients to obtain the facts they require to make an informed choice. It influences potential buyers to choose you over competitors.
